WHAT’S HAPPENING AT THE BEACHES

Your quick guide to discovering what’s happening around the Beaches

I’m so excited to finally share What’s Happening at the Beaches with you!

Every Thursday, I’ll be bringing you a quick look at what’s happening around Jacksonville Beach, Neptune Beach, Atlantic Beach and Ponte Vedra Beach—from local events and live music to markets, community happenings, hidden gems and things worth getting out of the house for.

You’re here at the beginning, and I’m so glad you are. ❤️

Let’s discover the Beaches!

A look back at what caught our attention last weekend

Surf. Sand. Community. That’s a pretty good Beaches Saturday.

Last weekend, I headed down to the beach for the Wavemasters Surf Contest, presented by Sunrise Surf Shop and other local supporters.

There was plenty of competition in the water, but what stood out to me was the energy on the beach—surfers, families, spectators and local businesses all coming together around something that feels so distinctly Beaches.

This is one of the things I love about living in this community. You don’t have to go far to find something happening, and sometimes the best way to experience it is simply to grab your beach chair and go.

Beach Living Pick: ⭐⭐⭐⭐⭐

Our take: A great reminder that surfing isn’t just a sport here—it’s part of the culture.

Waffles, Pokémon and a whole lot of fun.

The Pokémon Pop-Up at Aloha Waffle Bar was another fun local discovery last weekend, bringing together six vendors with trading cards, collectibles and plushies.

It was the kind of event that makes us excited about what local businesses are doing right here in our own community. Aloha Waffle Bar created a reason for people to come together, browse, trade, eat, hang out and have some fun.

And let’s be honest…

Pokémon + waffles = a pretty good Saturday. 🧇⚡

Beach Living Pick: ⭐⭐⭐⭐⭐

Our take: Keep an eye on local businesses that create their own events. You never know what you’ll discover.

Can you guess this Beaches hidden gem?

Take a good look. 👀

This isn’t your typical escape room.

This photo was taken inside a Parvus Box — a Free Roam Reality Experience.

But where?
Can you guess where we are?

Don’t scroll to the bottom yet… the answer is waiting for you there!

October 9–11

I’ve gone through the Beach Living 904 calendar and pulled together a few things worth checking out this weekend.

Friday at Ajua: $15 Ribeye Lunch & Live Music

Friday, October 9 • 11:00 AM
📍 Ajua Mexican Kitchen & Bar • Jacksonville Beach

A $15 ribeye lunch special 11 am - 3 pm, plus live music 6 - 9 pm makes this an easy way to kick off the weekend.

→ See event details

🥕 Beaches Green Market

Saturday, October 10 • 10:00 AM
📍 Penman Park • Jacksonville Beach

Local, in-season and organic produce, free-range eggs, flowers, coffee and more. Grab a coffee, stroll the market and see what local vendors have to offer.

→ See event details

🧺 Atlantic Beach Farmers Market

Sunday, October 11 • 10:00 AM
📍 Jack Russell Park • Atlantic Beach

Make Sunday morning a little more local with fresh finds and local vendors at the Atlantic Beach Farmers Market.

→ See event details

🎸 Eddie 9V

Saturday, October 10 • 8:00 PM
📍 Ponte Vedra Concert Hall • Ponte Vedra Beach

Looking for a Saturday night soundtrack? Eddie 9V takes the stage at Ponte Vedra Concert Hall.

→ See event details

🎸 All Them Witches

Sunday, October 11 • 7:30 PM
📍 Ponte Vedra Concert Hall • Ponte Vedra Beach

Close out the weekend with All Them Witches, with special guest Emma Ruth Rundle.

→ See event details

🧘 Yoga in the Park

Sunday, October 11 • 9:00 AM
📍 Jack Russell Park • Atlantic Beach

A free, all-levels yoga session in the park. Bring your mat, bring some water and start your Sunday outside.

→ See event details

💙 Buddy Walk

Saturday, October 10 • 10:00 AM
📍 Latham Plaza & SeaWalk Pavilion • Jacksonville Beach

A one-mile beach walk and family festival celebrating people with Down syndrome and promoting inclusion.

A great example of the kind of community event that brings people together—and exactly the kind of event Beach Living 904 wants to help people discover.

→ See event details

A little piece of local history you may not know.

Jacksonville Beach used to be called Pablo Beach.

Before it became Jacksonville Beach, this community was known as Pablo Beach.

Pablo Beach was incorporated in 1907 and was renamed Jacksonville Beach in 1925. But here’s the part that makes the history especially fun:

The beach was once used for automobile racing. 🏎️🌊

Imagine today’s Jacksonville Beach—with the pier, surfers and people walking along the shoreline—but instead of watching surfers, you’re watching automobiles racing across the hard-packed sand.

The Beaches have always been a place for adventure.

There’s always something happening at the Beaches.

From local businesses and live music to markets, community events, hidden gems and unexpected experiences, Beach Living 904 is here to help you discover what’s happening around the Beaches.

And if you know about something happening that should be on our calendar:

You were looking at Mind Bender Escape Rooms, home of the Parvus Box Free Roam Reality Experience.

And yes… that’s me giving it a try! 😂

It’s just one more example of the kind of local experience we’re looking to uncover and share through Beach Living 904.

Consider this your sign to go discover something new.

Thanks for being here at the beginning.

Until next week, get out there, support local and discover something new around the Beaches.

— Mary

Beach Living Media | Beach Living 904